Stuart Firestein: The pursuit of ignorance

The research question in user research is essential for getting the right results. Results that you weren’t aware of before the research. So you must dare to ask questions the organization is scared of. Scared because the answers may cause too many changes. Because the answers can knock down a business model. Or because the answers can throw the relations between various departments upside down. Stuart Firestein speaks at TEDx about the scientific method of questioning.


Karin – Filterdesign

Interviewing – Guide

An earlier post on semi-structured interviews now in english:
Start
In the beginning create the right atmosphere for an informal and pleasant conversation. Get going using an introductory question. “Can you explain how your schedule looks like?” Or “Can you tell us about your current role?” or “How long have you been working for this organization?” Take it from there using the response and begin to focus on the topic of your research question.

Check
– Experience in computing:
Participant: I’m not a computer freak. Didn’t grown up using computers. ”
Question: Can I ask if you use online banking?
Participant: “Yes, yes. I mastered that. Yes. Things like that are fine. ”

– Needs:
Participant: Quite a number of years go by which I find unfortunate. Really, there must be something to make it your own faster. ”
Question: How would you make it your own faster?

Silences
– Just briefly summarize what has just been told by the participant, this will work as a kind of restart.
– Ask an example.
– Ask whether and what kind of follow-up actions they undertake.

Many “How?” And “Why?” questions. In a number of processes the “When” question is also important.

Karin – Filterdesign