Via Research-live.com vond ik een artikel van Ian Davidson over het hoe en waarom van het online uitnodigen van klanten tijdens een brainstormsessie.
Hieronder een klein deel uit dit artikel. Ik ben benieuwd of er iemand ervaring heeft met onderstaande aanpak en deze ervaring op deze blog wil delen?
“How would that work?
Simple: you’ve arranged for a panel of customers (or potential customers) to be at the ready to take questions online when the board meeting takes place. Instead of waiting for discussions from the boardroom to filter down to marketing and market research teams before commissioning a study and waiting for the results, just cut to the chase. A researcher sitting in the meeting can script questions live and fire them off to customers. The answers come back in real time. You don’t need a beautiful chart with 1,000 neat responses if the first 34 people tell you the idea is sheer genius (or an enormous turkey). You’ve got enough to make a decision and move on.
The fact is, although many organizations bang on about starting up ‘customer conversations’, very few are prepared to actually meet a real customer face to face. Or have a conversation with one. Or see one (other than from behind a two-way mirror). For now I’ll settle for the comforting filter of the internet as an intermediary.”
Karin van den Driesche – Filterdesign
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