New workshop: Qualitative Interviewing

Interviewing people about their work and live leads to insights about the structure of their work or live. These insights can be directly translated into services and products that closely match the requirements of what people want or need. From the interview we want to know how people are organized and whether they do things in the same way as another person. How people divide their work and live into activities, goals, different strategies and individual steps. At an early stage in the research or development project many details will become clear about the structure of work or live that might show several issues (in context) on any kind of subject.
Interviews within qualitative research are  semi-structured and have a student-master approach; the interviewer is the student and the interviewee the master. The ultimate goal is to get the best out of the interviews through techniques such as asking the right kind of questions, observing and listening skills and to gain insights from the story people tell.

> The goal of this workshop is to get the best out of interview techniques such as composing and asking questions, observing and listening. And to acquire insights from the stories that people tell.

> The different phases are:
– Prepare an interview
– Determine roles
– The choice of participants
– Questions, composing and asking
– Listening
– Body language
– Observations
– Interviewing
– Most common mistakes during interviewing

Type of teaching: Besides the presentation there will be joint practical exercises.
Duration: One day.
Literature: During the course materials will be presented and referred to relevant literature.
Data: Date and place depend on interested people. Minimum number of participants is eight.
Costs: Participation is 325 Euros plus 21% VAT per participant. Contact us.
Language: Dutch or English

Karin van den Driesche – Filterdesign


Stuart Firestein: The pursuit of ignorance

The research question in user research is essential for getting the right results. Results that you weren’t aware of before the research. So you must dare to ask questions the organization is scared of. Scared because the answers may cause too many changes. Because the answers can knock down a business model. Or because the answers can throw the relations between various departments upside down. Stuart Firestein speaks at TEDx about the scientific method of questioning.

Karin – Filterdesign

Looking for European immigrants living in the Netherlands

Dear visitors of this blog,

For a research project (Tilburg University) I’m looking for European immigrants living in the Netherlands, who are willing to be interviewed about their political participation in the Netherlands. This can be both, online or offline political participation. The interview lasts an hour and you do not need to travel.
If you want to participate or want more information, you can reply to this post or go to the contact page of

Thanks in advance!

Kind regards

Karin van den Driesche – Filterdesign



Philips Seminar: From data to meaning for people

This morning I visited the Philips seminar From data to meaning for people.
Talks on how machine to machine data can be important for people. How we can create meaning and value for consumers. Two highlights for me were: A very interesting talk on Quantified Self or self tracking by Maarten den Braber, Quantified self.  And a fantastic example of visualizing data in combination with documentary making by Joris Maltha and Daniel Gross, Catalogtree.
For everyone who missed it (two videos!):

Karin – Filterdesign

Main Guidelines and Ethical Considerations on UX

Marc Hassenzahl professor at Folkwang University in Germany explains the concept of User Experience and Experience Design in 4 videos, made available by the Interaction Design Foundation. In this post you find the video on Ethical Considerations, the attitude of the designer towards the person she is designing for. Keywords: We are all humans, Experience: why, what and how, The object and the story, Context to life, Objectivity or subjectivity, Dynamics: experience and the timeline.

Video 1: Introduction to User Experience and Experience Design
Video 2: Advice on Designing with Experience in Mind
Video 3: Main Guidelines and Ethical Considerations
Video 4: Future Directions

Karin – Filterdesign